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This Privacy Policy (the “Privacy Policy”) sets forth the policies and related practices with respect to the collection, storage, use, and protection of personal information applicable to Bally Bet Sportsbook- Virginia, LLC d/b/a Bally Bet Sportsbook, operator of the sports book.Operator provides sports wagering products and services offering real-money Internet-based, mobile application-based and/or retail-based sports wagering services (collectively, the “Services”).
Bally Bet Sportsbook operates under and pursuant to a license issued to Bally's Interactive, LLC by certain federal and state regulatory authorities (collectively, the "Regulators") for the purposes of operating and offering the Services. Bally Bet Sportsbook is operating the wagering software platform of Betworks (US) LLC (“Provider”) and certain of the Services under a license from the Provider to Bally Bet Sportsbook as set forth in the End User License Agreement (“EULA”).These agreements and this Privacy Policy is at all times subject to the authority of the Virginia Lottery.
Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in the EULA.To the extent any provision contained in this Privacy Policy is in conflict with, or inconsistent with, any provision of the EULA, the provision contained in the EULA shall govern and control.


This Privacy Policy is a legal binding contract between the Operator and anyone who accesses or uses the Services.By using the Services, you agree to be bound by the terms of this Privacy Policy, as may be amended from time to time, and to the collection, storage, use and protection of personal information as set forth herein.If you do not wish to be bound by this Privacy Policy, please discontinue use of the Services immediately.
Operator reserves the right to amend this Privacy Policy and the EULA from time to time in Operator’s sole discretion. We will notify you of any material change by placing notice of the revised Privacy Policy on the Services.Any changes to the Privacy Policy will be effective immediately upon such notification. For any non-material change which does not require notification, your continued use and access of the Services subsequent to such change or amendment shall be deemed to be your acceptance of such change or amendment.We therefore encourage you to visit this Privacy Policy from time to time to make sure that you are aware of the current version and any changes that we may make.

Information Collected

We are committed to maintaining the confidentiality of the personal information collected by us, utilizing information security technology and procedures, in accordance with applicable laws and requirements of the Regulators.
We will comply with the terms of applicable data protection regulations ("Applicable Law") when processing your personal information. Your personal information may be also processed or transferred by us to other members, suppliers, vendors, agents and other third parties of Operator and/or Provider, including, but not limited to, processing and transferring such information in, to and from jurisdictions inside and outside of the United States of America. In this event we will comply with the terms of Applicable Law in relation to any such processing and/or transfer. By using the Services, you hereby consent to your personal information being shared, including, where and when necessary, outside of the United States of America.
Account Details: To access the Services, you will be asked to create an account (the “Account”) on [website] (the “Website”).To create and Account and to allow us to provide our Services to you, we will ask you to provide us with certain personal information, including, but not limited to, your name, date of birth, social security number, postal address, telephone number, email address and password as well as certification that you are at least 21 years old or older in jurisdictions in which the minimum age for use of the Services is greater than 21. The name you register with us must be your own name. We will only use your name in publicity materials with your consent. In addition, it is important that you provide valid information when creating your Account, since it will be used in the course of validating financial transactions and for other purposes described in this Privacy Policy, the EULA and any additional rules applicable to the Services or the website (“Additional Rules”). You are required to advise us of any relevant changes to your personal information. You may change your account details, including your personal information, within the Services or by contacting Operation for assistance [].We do not accept liability for any harm that you may suffer as a result of you failing to notify us of any changes to the personal information that you have provided to us.
Location Data: Federal Law, including 18 U.S.C. 1084 et seq. (“The Wire Act”) and 31 U.S.C. 3163 through 3167 (“UIEGA”), sets forth certain prohibitions with respect to internet wagering, including the Services.Federal Law prohibits any person who is not physically located within the Commonwealth of Virginia to engage in internet wagering through any Virginia casino, including on the Services. If you wish to use the Services via a device (a personal desktop, laptop computer, mobile device or any other device or equipment (each a "Device")), you will be required to consent to the use of location-based services by us (or through third parties acting on our behalf) or other operating software information that can be derived from your Device (which may include, but is not limited to, your IP address, Wi-Fi connection, GPS data and cookies data), to detect your geographic location collectively, “Location Data”).By using the Services, you consent to us transmitting, collecting, maintaining, processing and using your Location Data in order to provide and improve location-based services. You may withdraw this consent at any time by turning off the location settings or by notifying us in writing that you would like to withdraw such consent whereby your access and use of the Services may be limited, blocked and/or terminated.By disabling Location Data, you will not be able to use the Services.
Ongoing Data Capture: In addition, when you use the Services and the Website, we capture and store certain personal information, including, but not limited to, information on your activity on the Website and use of the Services, information held on the Device(s) you use and information required by the Regulators, to allow us to enhance the Website and the Service we provide to you. We also use 'cookies' and our 'cookie' policy is explained below.
Data Retention: We retain your personal information for a minimum of (5) years for the purposes of the Operator, which includes, but is not limited to, any period of historic retention that may be required for regulatory purposes. Should you close (or if we shut down) your wagering account with us, we will retain your personal data for such necessary period of time to allow us to meet our regulatory and legal obligations and defend ourselves against any claims. If applicable, all personal information collected under this Privacy Policy will be securely erased from hard disks, magnetic tapes, solid state memory and other devices before being properly disposed of by the Operator.
Purposes: We, together with our affiliates and third parties providing services to us or to you on our behalf, will use your personal information for the purpose of conducting our business and providing the Services to you as well as to ensure that you are not using any prohibited third-party software or tools. Specifically, this includes the following purposes, but we also reserve the right to use your personal information for any other purposes that are reasonably ancillary to the business of providing you with the Services:

  • to confirm financial transactions.
  • to analyze your credit and fraud risk and verify your credentials using third parties, including financial institutions, identification verification agencies and credit reference agencies.
  • to assess your wagering activity for responsible gaming purposes.
  • to verify whether you have registered with any mandatory self-exclusion bodies (as may be applicable), for responsible gaming reasons.
  • to provide the Services, the Online Software and the Software to you;
  • identification, verification and vetting purposes.
  • statistical analysis and research.
  • research and development.
  • marketing, market research, customer surveys and customer profiling.
  • data analysis.
  • to comply with licensing and regulatory requirements.
  • to carry out batch testing of documents prior to the deployment of tools sourced from or provided by third parties.
  • to combat against security risks and fraudulent activity
  • to confirm your geographic location.

Information Sharing, Disclosures and Recipients

Specific Disclosures: By accessing the Website and using the Services, you agree that we may disclose your personal information as follows:

  • to any recipient if required to do so by law or by regulatory authority;
  • to any regulatory, licensing or self-regulated body or authority;
  • to third parties for the purposes of settling or making payment in connection with any wager;
  • to third parties who provide products or services to us or on our behalf;
  • to third parties for marketing purposes, provided you have consented or not objected, as the case may be, as described in “Marketing Clause” below;
  • to any payment management or debt collection company engaged by us to handle payment and collection processes to and from our users;
  • to any third party that purchases us or our business or any part of us or our business;
  • to credit reference agencies;
  • if we believe in good faith that such action is necessary, to comply with any law or comply with legal process served on us and to protect and defend our rights or property;
  • with your consent;
  • for the purposes of disaster recovery; or
  • as set out in this Privacy Policy, the EULA or any Additional Rules.

General Disclosures: In addition to the specific examples of disclosures listed above, we may disclose your personal information to our employees, employees of other companies of or affiliated with Operator, our agents and to third party service providers who use your personal information to provide products and services to us in relation to you being a user of our Website or Services.
Combined Personal Data: We may combine your personal information collected from your use of the Services and the Website in accordance with this Privacy Policy with other information collected from your use of other services operated by any other entity of or affiliated with Operator or any affiliate thereof as well as all products which are related or ancillary thereto, including, but not limited to, mobile and social networking services. We will treat this combined information in accordance with and will use it for the purposes set out in, this Privacy Policy.
Credit References: Where you fail to reimburse us for any chargebacks, denial or reversal of deposits you make, we may give details of your Account and how you manage such Account to Credit Reference Agencies ("CRA"). The CRA will record the outstanding debt. Information may be supplied to other organizations and records in accordance with the policies of such CRA and shall remain on the CRA file for six (6) years after the date of the chargeback, denial or reversal of payment unless otherwise removed or successfully disputed. The information may be used by the CRA, in its sole discretion, to prevent crime, fraud, money laundering, verifying your identity if you, your partner other members of your household, your business or financial associates apply for other credit facilities, monitoring the operation of accounts you may hold, making decisions for credit, credit related or other facilities, tracing your whereabouts, recovering debts that you owe, statistical analysis and system testing.

Deposit and Withdrawal Processing

In the course of making a monetary deposit to use the Services, an Account holder will need to provide deposit method information including bank or credit card details as applicable (“Processing Information”). Processing Information, in conjunction with your other personal information, might be used to clear or carry out financial transactions executed by you on the Website or otherwise in connection with the Services or Website. You are required to advise us of, and update your Account with, any relevant changes to your personal information that may affect deposit and withdrawal processing.


We have undertaken efforts to protect the confidentiality of the information we have collected under this Privacy Policy and we will not knowingly allow access to this information other than to the Account Holder or as described in this Privacy Policy, the EULA or the Additional Rules or otherwise permitted by applicable law, regulatory and security environment or.
What Can You Do? You should also play your part in protecting your personal information. Your login credentials are confidential and you are obliged to keep your login credentials secret and confidential at all times and to use your best efforts to protect their security, secrecy and confidentiality.

Limits of Confidentiality

Legally Required Disclosures. Due to the legal, regulatory and security environment in which we operate, we may be required, under certain circumstances, to disclose personally identifiable information connected with Account and we may not be permitted to inform you that we have done so. We will use reasonable endeavors to limit such disclosure to the following: (a) where we believe in good faith that we are required to do so in response to a subpoena, warrant or other legal process or obligation upon us; or (b) where reasonably necessary to identify, contact or bring legal action against persons or entities to preserve and/or enforce our rights. Further, we can, and you authorize us to, disclose your Account information, including Account identification and your name, date of birth, street address, city, county, post code, country, phone number, email, account activity, transactions, transfers to and communications with other Accounts and details of financial instruments used to deposit and withdraw, to our third party agents or official government and self-regulatory bodies as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of money-laundering, fraud, intellectual property infringement, piracy or other unlawful activity or activity that may expose us to legal liability.
Marketing. Subject to your consent, we may use your email address and phone number for the purpose of sending you news, promotions and other marketing offers from us, strictly in relation to our products and services. If you no longer wish to receive marketing communications, you can easily unsubscribe by following the opt-out instructions included in the marketing communication that you receive or by contacting Customer Service for assistance.

Third Party Offers of Goods and Services. Where you have provided us with your consent to do so, we may also share your email address and phone number with third parties so that they may send you offers of their products and services. You may request at any time not to receive such offers by contacting Customer Service for assistance. If you request not to receive these offers we will remove your details from our marketing distribution lists and from any future lists we may share with our marketing partners. However, you will need to unsubscribe separately from marketing communications sent by partners who have received your contact details from us prior to your request to be removed from these lists.

Your Rights in Relation to Your Information

Right to Request Information About You. We aim to keep our information about you as accurate as possible. You can contact us at any time to review, change, obtain a copy of your information or have your details altered or corrected in accordance with your rights under applicable law. In this event, we may require evidence of and be satisfied as to your identity before we take any requested action. You can contact us to update your information by contacting Customer Service for assistance. We may, in certain circumstances, levy a small charge to cover the cost of administration regarding any request made by you in this regard or deal with your query in accordance with applicable law.
Additional Rights. In relation to your personal information collected under this Privacy Policy you may:

  1. request that we cease processing that is likely to cause or is causing damage or distress;
  2. object to decisions being taken by automated means; and
  3. request, in certain circumstances, to have inaccurate personal data rectified, blocked, erased or destroyed.

Please note that if we close or if you request us to close your Account for any reason, your personal information will be retained for such period as may be required under applicable anti-money laundering regulations or other license and/or regulatory requirements. Additionally, you acknowledge and agree that if you request the foregoing, that your access and use of the Website and Services may be limited, blocked and/or terminated.


Cookies are text-only strings of information that are downloaded to a device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit or to another website that recognizes those cookies.
Cookies are very useful and are used for many different purposes. These include allowing you to navigate between pages efficiently, remembering your preferences and generally improving user experience. Sometimes cookies are used to help ensure that adverts you see online are relevant to you and your interests. We use cookies in order to track referrals to our website or Services, to remember your preferences, and to generate anonymized statistical data, which we use to improve the user experience. We also use cookies to measure the effectiveness of our advertising campaigns, to limit the number of times you see an advertisement, to remember that you have visited a website and to provide advertisements that are more relevant to your interests.
Please see: for information about what cookies are and what they do. If you prefer, you may modify your browser setting to decline cookies.Review the functionality of your browser to determine how you can turn off cookies or control which cookies are set on your Device.


Certain services including GeoComply, will make use of your location data. If you use such services, you consent to us transmitting, collecting, maintaining, processing and using your location data in order to provide and improve location-based services. You may withdraw this consent at any time by turning off the location settings or by notifying us in writing that you would like to withdraw such consent. Additionally, you acknowledge and agree that if you request the foregoing, that your access and use of the Services, the Online Software and the Software may be limited, blocked and/or terminated.

Further Information

For more information, please contact Customer Service or 1-888-857-6842.